Jim Beam produced lettered cans with their cube purchases and which let their customers creatively interact with product.
- Develop crisis plan for any inappropriate content that may be produced by fans on the page
- Produce campaign content which was integrated into regular monthly content
- Additional moderation to filter user-generated content
- Provide creative engagement solutions, e.g Facebook competitions
- Over 500,000 reach with 25,000+ post interactions
- Page interactions increased by 200%
- Positive sentiment increase for brand & product