Word Up

  • CAMPAIGNS

Jim Beam produced lettered cans with their cube purchases and which let their customers creatively interact with product.
Key Role

  • Develop crisis plan for any inappropriate content that may be produced by fans on the page
  • Produce campaign content which was integrated into regular monthly content
  • Additional moderation to filter user-generated content
  • Provide creative engagement solutions, e.g Facebook competitions

Key Results

  • Over 500,000 reach with 25,000+ post interactions
  • Page interactions increased by 200%
  • Positive sentiment increase for brand & product