Word Up

Jim Beam produced lettered cans with their cube purchases and which let their customers creatively interact with product.
Key Role

• Develop crisis plan for any inappropriate content that may be produced by fans on the page
• Produce campaign content which was integrated into regular monthly content
• Additional moderation to filter user-generated content
• Provide creative engagement solutions, e.g Facebook competitions

Key Results

• Over 500,000 reach with 25,000+ post interactions
• Page interactions increased by 200%
• Positive sentiment increase for brand & product