Join The Family

  • 16 Apr 2015
  • Jim Beam

Jim Beam has been ‘Making History’ for more than 200 years, crafting the world’s number 1 bourbon. The ‘Join the Family’ campaign stems from the global ‘Make History’ platform and highlights that every bottle of Jim Beam White full spirit features the Beam family on its label.


Key Role

  • – Developing campaign calendar and integrating with regular monthly content on Facebook.
  • – Managing creative Facebook competitions to generate page engagement.
  • – Providing creative strategic recommendations to launch product
  • – Oversee geo-targeted Facebook posts for printing kiosk events around Australia


Key Results

  • – Over 1,200,000+ Facebook impressions over 2 month campaign.
  • – Over 50,000+ interactions
  • – 500%+ uplift in full strength bottle sales; related to the kiosk events