Join The Family
- 16 Apr 2015
- Jim Beam
Jim Beam has been ‘Making History’ for more than 200 years, crafting the world’s number 1 bourbon. The ‘Join the Family’ campaign stems from the global ‘Make History’ platform and highlights that every bottle of Jim Beam White full spirit features the Beam family on its label.
- – Developing campaign calendar and integrating with regular monthly content on Facebook.
- – Managing creative Facebook competitions to generate page engagement.
- – Providing creative strategic recommendations to launch product
- – Oversee geo-targeted Facebook posts for printing kiosk events around Australia
- – Over 1,200,000+ Facebook impressions over 2 month campaign.
- – Over 50,000+ interactions
- – 500%+ uplift in full strength bottle sales; related to the kiosk events