Fan Made History

  • 06 Aug 2015
  • Jim Beam

Jim Beam is recognising the most important people in the game, the fans. And because true fans put their team first, we’re giving them a chance to share $100k with their club to show how fan they really are.


Key Roles

  • Produce content to encompass all promotions within campaign and integrate with existing global monthly content.
  • Provide creative recommendations for engagement.
  • Oversee website development to integrate social sharing elements.
  • Create social content and assets guide for campaign ambassadors, AFL icon Campbell Brown and NRL icon Mark Geyer
  • Develop dark posts with granular audience targeting strategy to reach out to specific football fans on Facebook.