Fan Made History

Jim Beam is recognising the most important people in the game, the fans. And because true fans put their team first, we’re giving them a chance to share $100k with their club to show how fan they really are.

Key Roles

• Produce content to encompass all promotions within campaign and integrate with existing global monthly content.
• Provide creative recommendations for engagement.
• Oversee website development to integrate social sharing elements.
• Create social content and assets guide for campaign ambassadors, AFL icon Campbell Brown and NRL icon Mark Geyer
• Develop dark posts with granular audience targeting strategy to reach out to specific football fans on Facebook.