Fan Made History
- 06 Aug 2015
- Jim Beam
Jim Beam is recognising the most important people in the game, the fans. And because true fans put their team first, we’re giving them a chance to share $100k with their club to show how fan they really are.
- Produce content to encompass all promotions within campaign and integrate with existing global monthly content.
- Provide creative recommendations for engagement.
- Oversee website development to integrate social sharing elements.
- Create social content and assets guide for campaign ambassadors, AFL icon Campbell Brown and NRL icon Mark Geyer
- Develop dark posts with granular audience targeting strategy to reach out to specific football fans on Facebook.