Duncan Hines

  • Duncan Hines

Duncan Hines is in a crowded and commoditized baking space that is being heavily challenged by smaller brands, scratch baking and pre-made grocery store bakery cakes. The goal is to make Duncan Hines a staple brand, and introduce the new product “Perfect Size Cake” — here’s what I did:

– Daily community management for the Duncan Hines Facebook, Instagram & Pinterest Page
– Continually develop social media escalation processes and customer protocols
– Maintain detailed documentation on all social media inquiries for Account Team and client.
– Liaising with Account Team & Customer Service team to resolve customer inquiries or complaints
– Liaising with Media Team to implement Facebook campaign schedule.


– Top CPG Brand on Facebook in 2015

  • We average over 18 million Facebook impressions/month
  • Averaging over 494k engagements and over 161k shares on Facebook


Featured image is Duncan Hines’s Bourbon & Candied Bacon Triple Chocolate Cupcakes.