Bourbon Beats

  • CAMPAIGNS
  • 01 Nov 2014
  • Jim Beam

An innovative way for customers to interact with Jim Beam, by encouraging fans to mix, record and share their own music track through the Bourbon Beats app (iTunes & GooglePlay)

Key Role

  • – Developing campaign calendar and integrating with regular monthly content on Facebook.
  • – Providing creative recommendations
  • – Implementation of Facebook competitions and engagement ideas.
  • – Educate audience on how to use app.

Key Results

  • Over 300,000 impressions on Facebook over 8 week campaign.
  • – App downloads – Benchmark: 2400
    • – App store downloads: 2722
    • – Google Play downloads: 1518
  • Total downloads: 4340