Bourbon Beats
- CAMPAIGNS
- 01 Nov 2014
- Jim Beam
An innovative way for customers to interact with Jim Beam, by encouraging fans to mix, record and share their own music track through the Bourbon Beats app (iTunes & GooglePlay)
Key Role
- – Developing campaign calendar and integrating with regular monthly content on Facebook.
- – Providing creative recommendations
- – Implementation of Facebook competitions and engagement ideas.
- – Educate audience on how to use app.
Key Results
- Over 300,000 impressions on Facebook over 8 week campaign.
- – App downloads – Benchmark: 2400
- – App store downloads: 2722
- – Google Play downloads: 1518
- Total downloads: 4340